Boston’s Backchannelmedia closed out another $3 mil this quarter, raising their total to $10 mil over the past two years. (via PEHub) The basic idea behind backchannelmedia is that–and this is their own words–that “television advertising should become accountable.” In other words, bcm can track the efficiency of those big ad dollars by linking [...]
Archive for the ‘capitalgains’ Category
CapitalGains: Backchannelmedia, First Round, ~$10 mil
Posted in capitalgains, venture, web, tagged backchannelmedia, capitalgains, VC on November 20, 2007 | Leave a Comment »
